Whole Body Cryotherapy (WBC) is a process first utilized in Japan in 1978. Whole Body Cryotherapy involves exposing your body to an extreme cold environment of less than -150°F. The extreme cooling induces a number of incredible physiological changes in the body. As the blood vessels constrict, blood moves away from the limbs and toward the vital organs. This is a natural reaction that the body takes in response to the extreme cold. This process creates several systems within the body to trigger and the benefits begin. One is that your immune system powerfully increases white blood cell count. Additionally, the circulatory system reacts to increase its productivity and inflammation is significantly reduced. Lastly, the endocrine system is jump-started to release endorphin and norepinephrine that inflate “feel good/instant rejuvenation” hormones in the bloodstream. Cryotherapy induces a total systemic response that offers many advantages. Clients who go through WBC say they experience many of these benefits including more energy, improved athletic performance, and overall rejuvenation.